Top 6 Popular WordPress Plugins for Content Marketers
Marketers are emerging constantly but now the domain of digital marketing has been divided into different subcategories and content marketing is one such category of digital marketing that has become popular over the years. The main reason why content marketing is so renowned is that if it were not for quality content, websites would have had no purpose or quality. The number one reason for an individual to visit a website is due to the content quality, nothing more. Another important aspect to content marketing is to gain traffic online as well as acquire top rankings on the search engine.
To your surprise, content marketing has become so popular that people and businesses have been looking for queries such how to get a Wikipedia profile Why Wikipedia you must ask? Over the years, Wikipedia has become a platform that can be used to acquire online attention and notability. That is mainly because Wikipedia pages tend to rank on the highest pages of the search engine such as Google and Bing. To your surprise, content marketing has become so popular that people and businesses have been looking for queries such how to get a Wikipedia profile Why Wikipedia you must ask? Over the years, Wikipedia has become a platform that can be used to acquire online attention and notability. That is mainly because Wikipedia pages tend to rank on the highest pages of the search engine such as Google and Bing.
This information alone is enough to let you know why content marketing has become so essential in this era. Now that most websites are built using WordPress as a website builder, content marketers also need to know some ways to leverage the power of WordPress itself to gain traffic through their content. For that, several plugins exist but here are some of the top WordPress plugins that content marketers can rely on.
Showing and displaying notifications has never been so creative and amusing until now. OneSignal is a plugin for WordPress that has become a favorite amongst many content marketers since it allows them to display different notifications to desktop users for each post. The notifications are only for browser-based websites and have been designed to be extremely creative. Your users will not only view the notifications when they are on the website but can even be received long after they have left the website.
SEO specialists are already quite familiar with the Yoast plugin for WordPress but content marketers should know about its use as well. Even if you are not new to using WordPress, you should still know the internal functionality, basics and the features of the Yoast plugin for SEO purposes. Since content marketing and search engine optimization are too highly correlated domains, every content marketer should be well versed about the core practices of SEO. If not, the Yoast SEO plugin can help you with everything related to SEO.
Every website needs to have a contact form and if you do not want to create one from scratch, you can choose to use a plugin and let the tool create one for you. GravityForms has more than simple contact forms. This plugin is majorly used for WordPress and it has a very diverse range of contact form templates that you can gain access to easily. You can deem it as a form builder mainly for WordPress based websites as that is exactly what it is good at doing. There is even the option to integrate this plugin with PayPal so you can create easy payment forms.
To send out emails, you need to use a separate plugin for it. For that, get your hands on an email provider or just use SendInBlue. This is a plugin having the core responsibility to create, edit and update sign in/sign up forms that you can utilize as your website progresses. SendInBlue also has the option to send out messages (SMS) to your website users. The plugin is not an expensive one instead; it is based on a subscription model where the monthly package only costs $25. Various other alternatives exist too such as Hubspot but if you want a tool that can be directly integrated to WordPress, SendInBlue is the one.
Manually sharing each post on your website to your social media accounts is going to be a time-consuming hassle. The best alternative is to integrate a WordPress plugin called Blog2Social solely for the purpose of sharing multiple website content across your social media channels at once. Just as its name, Blog2Social is mostly used by online bloggers who want to share their posts on social media to gain as much traffic as they can.
Conversion rates are very essential for both online and offline businesses. Therefore, if you are running a website built on WordPress, you should already know about how conversion rate optimization works. It is actually a bit on the expensive side to rely solely on CRO but if you want the desired yet accurate results, you can use Nelio for this purpose. This plugin can be integrated with WordPress and once it has been integrated, you can test out Nelio’s feature of A/B testing and accessing all the relevant insights your website depends upon.